Full Day Seminars
Practical Lessons. Instant Results. Lasting Change.
How to Gain Research Superpowers that Will Instantly Change Your Life
Learn hundreds of online discovery strategies and tools that will transform Google into your backup brain, robot assistant and ambient sidekick.
Google Productivity Tools
How to Immediately Boost Enterprise Collaboration, Mobility and Performance
Explore a huge and underrated ecosystem of Google business services and apps for the workplace.
Google is Not Enough!
The Best Non-Google Search Tools You Aren't Using (But Should!)
Discover a hidden online universe of social information, vertical search engines, public records, corporate databases and much more that you won't find on Google.
Enterprise Social Technologies
How to Use Social Tools Internally to Unlock Value and Improve Your Bottom Line
Go far beyond Facebook and tap an exploding universe of enterprise social tools that will positively and measurably transform your core business processes.
National Association of State Boards of Accountancy (NASBA) Approved.
Live Instruction and Self Study. Earn CPE Credits.
Advanced Googling for Accountants Part I
How to Customize and Optimize Your Google Experience
Learn how to open a Google account, create a Google profile for yourself and your business, control what ads you see on Google, get a free Google ad for your business that normally costs thousands of dollars, access dozens of hidden information-generators on the Google results page, use the Google "tool belt" to uncover 10x more info and much more.
Advanced Googling for Accountants Part II
How to Hack Google and Unlock Hidden Online Intelligence
Discover how to cut the time needed to locate information in a web search by 12%, use the "tagging technique" to instantly increase relevancy, filter Google results by file type and domain, narrow your searches to a specific website, easily block irrelevant results, create query "mashups," experiment with the Google "wildcard" to fill in missing information.and much more.
Advanced Googling for Accountants Part III
How to Tap Google Power Search Tools and Verticals
Find out how to easily set up an alerts system that automatically monitors your business landscape, aggregate updates from your favorite websites in a single dashboard, improve your business forecasts using Google user data, search with your voice and images, create a personalized news channel, explore scholarly and legal documents and much more.
Advanced Googling for Medical Professionals
How to Use Google More Efficiently
Learn how to correctly interpret Google search results, develop a Google profile to better manage your professional reputation, use the Google toolbelt feature to unlock 10x more medical info, be instantly alerted when new medical research is posted online, utilize Google Scholar for clinical research, tap Google's life sciences and anti-aging initiatives and much more.
Google Apps for Accountants
How to Use Google's Productivity Suite to Boost Collaboration, Mobility and Performance
Explore how to use Google's multi-mode communications and collaboration platform to make free telephone and video calls, manage your calendar and group scheduling, store and synchronize files, create documents that can be edited in real-time by multiple contributors, develop custom forms and surveys, build websites and intranets and much more.
Google Business Tools for Accountants
How to Use Google's Suite of Enterprise Tools to Increase Online Efficiency and Effectiveness
Learn how to utilize Google's suite of enterprise services to create a blog, gather detailed traffic statistics from your website, develop online forums and email-based groups that capture rich community conversations, easily and inexpensively conduct local and even national consumer surveys with extreme accuracy, launch targeted ad campaigns and much more.
Google+ for Accountants
How to Use Google's Social Network to Improve Your Online Business Presence and Performance
Find out how to use Google's "social spine" and identity service to create a personal Google profile, improve your ranking in Google search results, develop and share collections of blog postings on a specific theme, follow key business and accounting thought leaders, join and create thriving communities of "in-the-know" professionals and much more.
Google Big Data and Forecasting Tools for Accountants
How to Use Google to Improve Your Predictive Power
Learn how to utilize Google's publicly-available large data sets to identify current market data and trends, develop more accurate and granular business forecasts by product and place, uncover what Google users are searching for in real-time, explore global business opportunities, find hidden correlations and connections between brands and topics and much more.
Google is Not Enough for Accountants Part I
How to Search Social Platforms and Business Databases Not Indexed by Google
Explore how to gather business intelligence from Facebook, LInkedIn and other social networks, tap decision engines that save countless research hours, utilize online backgrounder checkers to gather hard-to-find personal information, mine Q&A sites for expert insights, access a little-known gov't archive that contains 100,000+ market reports and much more.
Google is Not Enough for Accountants Part II
How to Scan Vertical Search Engines Not Indexed by Google
Find out how to find specialized search engines on any topic, tap news aggregators and magazine-format mobile apps, compare salaries and employee reviews in leading accounting firms, hunt for real estate opportunities nationwide, scan for credible health and medical information, conduct online credit checks, buy tickets for sold-out events and much more.,
LinkedIn for Accountants
How to Showcase Your Credentials, Build Your Network and Generate Business Opportunities
Discover how to set up a LinkedIn account, build and optimize your personal profile, create a company page, add and manage connections, spot business opportunities in activity streams, contact non-connections for free, automate your job searches, attract employment offers based on your location and industry, join and create discussion groups and much more.
Facebook for Accountants
How to Gather Competitive Intelligence, Promote Your Brand and Grow Your Busness
Find out how to create a Facebook fan page for your accounting operations, invite customers to follow your page, develop engaging content that attracts new customers, add apps and plug-ins to enrich your fan page experience, closely monitor what users are saying about your brand, mine the network for competitive intelligence and much more.
Twitter for Accountants
How to Create a Custom News Feed, Follow Thought Leaders and Track Market Signals
Learn how to set up a Twitter account, build and optimize your profile, use the service as a personalized news feed, follow and contact elite thought leaders you would never otherwise meet, track market trends and signals, search what other users are saying about your industry and operations, gather intelligence on your customers and competitors and much more.
YouTube for Accountants
How to Discover Information, Build a Channel and Build Your Brand
Discover how to use the service as a powerful search engine, build a brand channel to communicate internally and externally, host your own video events that can be live streamed around the world and automatically recorded for later playback for free, connect and collaborate with other video creators, explore the most popular videos by city and region and much more.
Leveraging Social Technologies for Accountants
How to Decrease Costs and Increase Revenues Using Enterprise Social Applications
Find out how to use a new generation of messaging and file sharing apps that boost internal communications, utilize cloud-based productivity suites to improve teamwork and mobility, tap new online accounting communities that connect practitioners with new customers, and develop a social starter strategy that can transform your operations and much more.
How Technology is Impacting the Accounting Profession
Embracing the New Normal of Hyper-Innovation
Explore 18 technologies that are pressuring the finance function, 10 ways innovation is transforming the accounting profession, 14 exploding categories of online accounting services, and how accountants—once largely enterprise passengers and navigators — can leverage technology to elevate their role and become pilots of global business.
Mobile Web for Accountants
How to be Triple A Productive: Work Anytime, Anywhere on any Device
Discover 25+ ways mobile tools are transforming the accounting profession, the seven top online marketplaces for mobile software, 300+ leading mobile apps for accountants in more than 30 categories from tax to audit to practice management, and 10 shopping tips to determine which smartphone, tablet and laptop is best for you.
Mobile Devices for Accountants
How to Shop Smart, Save Money and Explore All Your Gadget Options
Learn how to determine the best mobile operating system for your needs, shop for devices in a dozen hardware categories from smartphones to tablets to stick PCs, utilize review hubs and buying guides to select a specific device, track the current value of your portables, sell your current gadgets for cash, buy pre-owned devices at a huge discount and much more.
Mobile Apps for Accountants
A Whirlwind Tour of 500+ Cloud Tools for Finance Professionals
Explore hundreds of leading finance-related apps in 50+ categories including online accounting, virtual CFO services, file sharing, data entry, electronic signatures, pdf readers, document scanning, remote access, billing, invoicing, mileage trackers, tax, practice management, payroll, point of sale, document management, payment systems and much more.
Wearable Computing for Accountants
How to Amplify Your Ambient Awareness and Cognitive Powers
Learn how accountants can use wearable technologies to add new cognitive streams in their visual field (smart glasses), monitor employee behavior and performance (smart badges), amplify their ambient awareness and hearing (smart earbuds), remotely collaborate in real-time (smart cameras), detect and solve problems (smart sensors) and much more.
Data Visualization and Mapping Tools for Accountants
How to Unleash Your Inner Picasso and Improve the Visual Appeal of Your Financial Reports
Explore 200+ easy-to-use graphic tools in a dozen categories from Excel plug-ins to interactive images to information dashboards and how they can be used by accountants to more effectively visually communicate, cut through data clutter, improve analysis and decision-making, attract traffic, generate buzz, inspire action and much more.
Blogging for Accountants
How to Build your Brand and Attract New Business
Learn how to create a blog from scratch with no coding experience, review the different blogging platforms and determine which channel is right for you, choose relevant topics that attract your target audience, create a blog event calendar, use multimedia to increase reader engagement, outsource your blog writing, track who's visiting your blog and much more.
Crowdsourcing and Collaborative Consumption for Accountants
How to Tap the Power of Online Networks to Increase Efficiency and Profits
Find out how crowdsourcing (asking for help from people online) and collaborative consumption (choosing access over ownership) are transforming traditional business models, the way people fulfill their needs, how enterprises create value and innovate, how accountants manage taxes and compliance for sharing economy operations and much more.
Crowdsourcing for Accountants
How to Engage Online Communities to Boost Your Bottom Line
Explore the key pros and cons of crowdsourcing (obtaining services from individuals and groups online) and how its being used to solve problems and accomplish tasks worldwide in countless organizations and scores of functional categories including innovation, business development, design, manufacturing, dispute resolution and many more.
Collaborative Consumption for Accountants
How to Connect with Peer-to-Peer Communities to Maximize Value
Learn the advantages and disadvantages of collaborative consumption (sharing things as opposed to buying them), and how its being used to disrupt traditional business models in scores of industries including accommodation (Airbnb), transportation (Uber), entertainment (Netflix), travel (VRBO), office space (WeWork), textbooks (Chegg) and many more.
Crowdfunding for Accountants
How to Leverage New Online Platforms to Validate Ideas, Gain Exposure and Raise Capital
Discover the pros and cons of crowdfunding - an exploding online channel for alternative finance -- its four main categories, new US federal and state laws setting the industry ground-rules, key opportunities for business and accountants, leading strategies for launching a success crowdfunding campaign, top crowdfunding resources and much more.
Online Travel Tools for Accountants
How to Be a More Efficient, Effective (and Happier) Road Warrior
Explore hundreds of online travel resources and mobile apps in dozen of categories and how they can be used by accountants to improve their business travel experience, plan trips, compare fares, book flights, arrange hotels, seek live assistance, collect travel rewards, convert currency, dine out, sight-see, use translation services and much more.
Online Rating and Review Tools for Accountants
How to Build Trust and Boost Your Reptutation in Today's Hyper-Connected World
Discover hundreds of online rating and review resources that can be used by accountants to manage and safeguard their online reputation, build trust and positive "word of mouth," influence buying decisions, attract positive reviews, improve search engine rankings, productively respond to negative feedback, spot fake reviews and much more.
eMarketplaces for Accountants
How to Tap the New Channels and Drivers of Modern Commerce
Learn about the exploding world of online emarketplaces and how they can be used by accountants to conduct market research, compare prices, check out the competition, offload routine tasks, delegate difficult assignments, leverage improved terms in business deals, and buy and sell practically every imaginable product and even professional service.
Internet of Things for Accountants
How to Profit from Connected Devices and the Growing Integration of Physical and Digital Worlds
Learn the basics of the Internet of Things or IOT -- connecting objects to the cloud (and to each other and people) - and its huge potential to transform accountants from historical-reporting scorekeepers to forward-looking business pilots who take a wider enterprise view and more active role in information technology, data analysis, forecasting, strategy and much more.
Internet Security Tools for Accountants
How to Prepare a Cyber-Defence Strategy in Today's Complex World
Explore hundreds of Internet security resources, tools and strategies that can be used by accountants to step up their security posture, protect enterprise data and networks, minimize risk and legal exposure, and respond to mushrooming malware attacks and social engineering scams by sophisticated threat actors, big and small, from all over the world.
Open Innovation for Accountants
How to Transform Complacent Thinking and Decision-Making
Deep dive into the world of open innovation -- searching outside traditional channels for new product and service ideas –- and how accountants can use this process to organize challenges, host competitions, offer rewards, build trust, gather fresh perspectives, locate new partners, tap hidden global talent, solve complex problems and much more.
IRS Internet Resources for Accountants
How to Tap a Treasure Trove of Digital Information and Services
Explore the underrated Internal Revenue Service website at irs.gov and its many valuable accounting tools including tax forms, mobile apps, electronic filing wizards, online payment systems, calculators and estimators, tax calenders, advocacy services, whistle-blower awards, social media, privacy guides, job opportunities, e-books and newsletters and much more.
Online Productivity Tools for Accountants
How to Develop Your Technical Skillset and Online Clout
Discover a rich constellation of online and mobile applications that can be used by accountants to expand your business advisory services in a diverse range of functional areas including business planning, benchmarking, mergers and acquisitions, incorporation, email marketing, customer support, user testing, cyber-security, e-commerce, social media and more.
United States Federal Government Internet Resources for Accountants
How to Tap Uncle Sam for Free (and Nearly Free) Assistance
Explore scores of little-known but highly valuable US government funding programs, electronic tenders, economic research libraries, bench-marking tools, export missions, investment showcases and technology networks and how they can be used by accountants for market research, business matchmaking, fund-raising and much more.
US State Taxation Internet Resources for Accountants
How to Navigate State Regulatory Agencies Online
Review the leading online tax collection, business promotion and investment attraction tools in each of the 50 US states and how these resources can be used by accountants to meet compliance requirements, earn tax credits and exemptions, obtain financing and training incentives, submit permits and help clients successfully operate at a state level.
US City Taxation Internet Resources for Accountants
How to Navigate Civic Regulatory Agencies Online
Review the leading online tax collection, business promotion and investment attraction tools in each of the top 50 US cities and how these resources can be used by accountants to meet compliance requirements, earn tax credits and exemptions, obtain financing and training incentives, submit permits and help clients successfully operate at a local level.
International Taxation Internet Resources for Accountants
How to Navigate International Regulatory Agencies Online
Review the leading online tax collection, business promotion and investment attraction tools for each of the top 50 US trading partners and how these resources can be used by accountants to meet compliance requirements, earn tax credits and exemptions, obtain financing and training incentives, and help clients successfully operate at a global level.
Research Automation Tools for Accountants
How to Tap Artificial Intelligence and Big Data to Search the Web for You
Discover a new generation of content discovery applications in a dozen categories including artificial intelligence, process automation, social discovery and online aggregation and how accountants can use these resources to automate your Internet impossible-to-find information on practically any topic.
Publisher: McGraw Hill | New York City, New York